muhammadyasir

Freelance Brand Designer

Fiverr • Freelance

Feb 2022 - Present • 4 yrs 3 mos

My freelance journey began as a natural extension of my passion for storytelling through design. After working with multiple design agencies and learning the dynamics of brand communication, I decided to step into the world of independent freelancing — where creativity, strategy, and storytelling could fully merge. The turning point came when I landed three major clients who were running large-scale B2B and B2C businesses. Some of these clients worked directly with Fortune 500 companies such as Cisco, Samsung, Sony, and LG, providing services that demanded top-tier creative standards and consistent brand communication. Over time, I became deeply involved in managing their social media, website, and print materials — not just as a designer, but as a creative partner helping them shape and maintain their brand voice. My day-to-day work revolves around the intersection of design, storytelling, and brand strategy: → Creating detailed storyboards and visual narratives for editors and animators, ensuring every video and design follows a strong conceptual direction → Providing creative direction across campaigns to maintain a signature and cohesive brand identity → Developing brand systems and visual languages that reflect each company’s mission, values, and long-term business goals → Designing user interfaces and experiences that balance aesthetics with functionality and clarity → Leveraging AI tools to speed up creative workflows, explore design variations, and push visual innovation → Overseeing video production, including sound editing, pacing, and visual flow, to ensure every frame aligns with the story → Designing motion graphics and branded visuals for campaigns that run not only on digital and social platforms but also across outdoor displays in UK and US markets, helping brands stay memorable and impactful in public spaces

Junior brand designer and strategist

Youth Club • Freelance

Feb 2022 - Apr 2024 • 2 yrs 2 mos

Project-based Designer with Youth Club since 2022, creating Islamic flyers, social media content, and YouTube thumbnails, this channel have over 1.7 Million followers.

graphic designer

Siteeffects • Full-time

Oct 2020 - Jan 2021 • 3 mos

Social Media and Logo Designer at Site Effects and Twin Digital, creating visual content and brand identities