Have high bounce rate problems?
Every year, approximately 20% email address worldwide are rendered invalid. Thus, emails sent to a invalid address will bounce and that will effect the sender's reputation score with (Email Service Provider) ESP.
ESP requires you to have a clean mailing list before they allow your emails to be successfully delivered. Don't tarnish your reputation with ESP by sending invalid or bad emails.
- To avoid being blacklist
- To keep IP/domain reputation positive
- To ensure email sent is successfully delivered to recipient's inbox
- To achieve better delivery rate and maintain positive reputation score
- To ensure every penny is spent on email campaigns are not wasted by sending bad emails
You list will be going through the following cleaning process:
- Syntax check
- Domain check
- MX check
- Duplicate check
- User check: via SMTP