There is no other campaign type that gets more bang for the buck. These are ads that get served to people who have visited your site. It is said that as many as 96-99% of visitors DON'T Do what we want their first visit. With this, we can get them back.
Please check the FAQ below for more details.
For Basic Gig: For the basic gig I'll send you a guideline about how you can set your remarketing campaign by yourself. The guideline will be customized based on your existing website.
For Standard Gig: I'll set your remarketing campaign on Google search and display network by myself.
For Premium Gig:I'll set your remarketing campaign on Google AdWords and Facebook by myself.
Remarketing is a clever way to connect with visitors to your website who may not have made an immediate purchase or enquiry. It allows you to position targeted ads in front of a defined audience that had previously visited your website - as they browse elsewhere around the internet.
A pixel is embedded on your homepage (for example) - a pixel is a small, invisible piece of code that tells Ad Exchange to save visitors' cookies to your "Homepage" list. As people visit your homepage, their cookie is added to the user list. You can then create a campaign targeting those people.
I am Google Adwords Certified Partner and setting up and optimizing Adwords campaigns is pretty much my bread & butter now for a number of years. This includes both Search as well as Display Network (GDN).