Web Analytics

A great web analyst is skilled at setting up web analytics tools like Google Analytics, and understanding the data those tools generate. Web analysts have excellent data visualization skills to help you understand the data. They are also good at troubleshooting web analytics setups to identify data collection errors. Web analysts can help businesses set up goal and conversion tracking so they can understand what happens with their web traffic, and fix any issues that hurt conversions and sales.

One good reason to hire a web analyst is if you’re not seeing the conversions you expect from your website. Another is if you suspect that your analytics setup is faulty. Since analytics can be very technical, hiring a web analyst will help you identify issues much quicker. Web analysts can also help you setup tagging via Google Tag Manager, and use other analytical tools like Google Data Studio. And they can generate reports to help you understand your data.

An analytics expert is someone who understands how to setup, run, and report on analytics installations, using a variety of analytics software. An expert also knows where there are potential data issues, and can help you to troubleshoot and avoid those. Ideally, an analytics expert won’t just use Google Analytics, but will be able to help with both setup and reporting in other analytics tools. Some experts also specialize in ecommerce tracking, which can be technical.

While setting up a basic Google Analytics installation can be simple, the software includes a lot of complex features. And if you don’t set it up right, you won’t get reliable data - or any data at all. Using an expert lets you take advantage of all the features of Google Analytics, including the more complicated ones such as tagging, integrations, and running site audits. That lets you get more data, so you can base business decisions on sound data.

Hiring a good Google Analytics consultant is like hiring other consultants. First, check to make sure the consultant is an expert in Google Analytics, with the certifications to prove it. Next, check out references and reviews from past clients. Then have a conversation and see if the consultant understands what your business needs from an analytics installation. Finally, choose your consultant and be sure to give a good brief so the consultant can deliver what your business needs.