You might not have always approached your Facebook strategy with your website in mind, but there’s no time like the present. Although the social network is appearing in search results more often, many consumers will stumble upon your website before your Facebook page.
A great way to bridge the gap between your site and social presence is by taking advantage of Facebook’s embedding functionality. From buttons and posts to feeds and recommendations, you can introduce visitors to your more social side without them ever having to leave your site.
- Gig Quantity