They say first impression matters and that's the reason you need your landing/lead page to stand out and be fully pleasing in the eye to generate the desired traffic and conversion you need.
You may be have being using anything that comes your way, maybe a free template. A con to this is that they make your site look like that of others not allowing you to easily change some colors to touch it up.
Well that's why am here to give you that edge.
Remember the look of your webpage determines how professional you are.
Feel free to contact me it you have any questions.