Prepare Your Online Store for Heavy Traffic
5 ways to improve your store
Step 1: Avoid Crashing
Audit and resolve any issues your website may have with its loading speed, checkout flow, or UX regularly to avoid frustrated customers during times of heavy traffic.
Step 2: Highlight Your Promotions
Use your website's real estate to boldly announce your promotions and special offers. When designing a banner, make sure to include a strong call-to-action like "Shop Now" or "Start Saving."
Step 3: Drive Sales with High-Quality Images
Improve your product’s marketability by hiring a professional to capture the essence of your product. Professionals with Photoshop skills can edit your product to add credibility to your store and differentiate your product from the rest.
Step 4: Optimize product descriptions
The key to conversion is not copy-pasting technical information. A professional copywriter can write persuasive copy while making sure your title and product descriptions are optimized to include the most relevant keywords in your market.
Step 5: Run Pay-Per-Click Campaigns
Help customers find your products with pay-per-click or search engine marketing. Hire an expert to help you identify the keywords your audience is searching for online and run ads on them.