-building or enhancing the brand's awareness
-how to protect your brand
-licensing: what and how to do to make profit from your brand without producing on your own.
It's important to underline that branding is not just a simple creation of a logo or a slogan! Branding is a delicate and complex ensemble of strategies and actions to be taken in order to create the awareness of a brand or trademark! It's the fundamental instrument that allows you to sell the products and services covered by that brand or trademark, it's an important aspect of a business and it must not be underestimated because if it's well studied and managed it can guarantee a long term life of your brands or trademarks, namely of your business, if not properly managed it'll be a failure. Licensing is strictly tied to the awareness of your brands or trademarks: a strong awareness will result in more productive licensing contracts.
Build or enhance your branding and licensing strategies.