"In the grand scheme of marketing strategy, coming up with a company’s
tagline is rarely anyone’s first concern. In fact, as audiences’
attention spans have shortened and the screens on which ads display have
become increasingly pocket-sized, some have even argued that a tagline isn’t necessary at all.
Imagine that a new business opens up near your house. It’s got a cool
name and an attractive logo, but what is it they actually do? And even
if you do figure out what sort of business they’re in, does
their name or logo tell you anything about their brand’s personality?
Taglines take out the guesswork and make a company’s message crystal
clear in explicit terms." - Forbes article.
So, everyone is gradually acknowledging the need for effective tagline. If you too do, hire me, and be the owner of the business, whose tagline is the next talk of the world.