It will include information about your business as well as media any media you provide.
Every business must be online and social...because the best kind of marketing is that which is FREE. Word of mouth referrals are the original and still the best marketing their is and social media is yet another means of communication to spread the word about your business.
You MUST have a Google Plus page for your business.
I will create one for you for $5.
And trust me, I am a business owner and just a few years out of college...I know how to do this right.