Why Site Load Speed Matters
Everything improves when your site loads faster. Google ranks you higher. Users are happier. Bounce rates decrease. Conversion rates increase. And you make more money.
In fact, Google categorizes your site as "slow" ~ and sends you less traffic ~ if it takes more than 1.5 seconds to load.
It does that because it knows people buy more from faster websites.
Thats why you need your site to be as fast as possible.
So YOU get the sales; not your faster competitors.