My aim is to get coverage and raise awareness among your target audiences for your brand or company.
- Who? Who are the key players — your company, anyone else involved with the product?
- What? What is new?
- Why? Why is this important — what does it provide that is different?
- Where? Where is this happening/is there a geographical angle/is the location of business relevant?
- When? What is the timing of this? Does this add significance?
- How? How did this come about?
These are my main areas of coverage which will be addressed in the press release. Your readers should garner an interest in what you are introducing and that is what i intend on showing.