Know Your Options: What social media platforms are most popular, which are poised to maintain market share and which have traction with your target market?
The Plan Before the Platform: Know the who, what, when, where and why before you create a new profile.
Intro to the Big Players : Effectively understanding Facebook and Google products can greatly increase your social media engagement and your SEO.
A Guide to Going Viral: How do you craft a message that your followers will want to share? How do you make sure they see it?
Tools of the Trade: Feeling overwhelmed? These tools can mitigate the time and resources you spend on your digital media outreach.
Measuring Success: In the end, every company is different. Knowing what works for you is vital and can change from one week to the next. Identifying and monitoring your key metrics will help you stay on track.