The initial provision of copy will aim to understand a client’s requirements and will provide an outline response with a couple of reviews to ensure compliance with a client’s objectives. The areas covered include advertising features, direct mail, press releases, sales and promotions, plus business blogs. Copy can be targeted for search engine optimisation and social media. The copy aims to be persuasive and compelling with a clear impact.
Initial copy outline
Review client's requirements, produce outline copy based on these aims.