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rufirafiq

Rufi Rafiq

@rufirafiq

Excel and PowerBI Expert

Pakistan
English
About me
Finance professional with 6 years of corporate experience in financial analysis and reporting. BS in Accounting & Finance | CFA Level 2. Skilled in Excel and Power BI — building dashboards, automating reports, and turning raw data into clear business insights. I offer financial dashboards, sales analysis, Excel automation, Power BI reports, and business documents. Clean, professional work delivered on time.... Read more

Skills

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rufirafiq
Rufi Rafiq
Offline • 

See my services

Data Dashboards
I will make compelling excel dashboards
From$15 / projectMore details

Portfolio

Work experience

DMCA

Financial Analyst

DMCA • Full-time

Nov 2025 - Present • 7 mos

sting and monthly budgeting activities to support financial planning and business decision-making. - Provided strategic P&L and site-wise sales trend analysis against budgeted performance for management reporting. - Conducted headcount analysis across operational sites to support workforce planning. - Liaised with business departments to gather forecasting inputs and improve reporting accuracy. - Assisted in process automation and reporting enhancement initiatives through Power BI implementation.

Midas

Corporate Finance Analyst

Midas • Full-time

May 2025 - Nov 2025 • 6 mos

- Reported directly to the Head of Corporate Finance on strategic finance and costing initiatives. - Worked on a regional costing optimization project across Pakistan, Sri Lanka, and Bangladesh factories to identify and implement best costing practices. - Helped reduce actual vs standard cost variances through process improvement initiatives. - Conducted competitor benchmarking and analysis of key financial and non-financial performance metrics. - Assessed financial health and performance trends of top customers through continuous financial analysis. - Performed export trend analysis across regional markets to support business decision-mak

GSK

Financial Analyst

GSK • Full-time

Oct 2023 - May 2025 • 1 yr 7 mos

Partnered with Commercial, Demand Planning, and Finance teams to prepare monthly actual vs budget and actual vs last year performance commentaries for GSK Indonesia. - Led monthly sales forecasting activities through coordination with commercial and demand planning teams. - Assisted regional leadership in monthly consolidation reporting for the GEM (Growth Emerging Markets) region. - Conducted brand-wise profitability analysis through price, volume, and cost performance evaluation. - Played a key role in annual budgeting exercises by coordinating with cross-functional departments including HR, Commercial, and Demand Planning. - Supported process improvement initiatives by transitioning reporting activities from Excel-based reporting to Power BI dashboards.