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I will create a brand guide for your business
Erica L
About this gig
Are you ready to make a statement with your brand?
Your brand needs a clear, consistent voice and this guide gives you exactly that, delivered as a polished, presentation-ready PowerPoint you can share with your team, designer, or agency.
Choose the level that's right for where you are:
- Starter: A professionally designed blank template in your brand's colors, structured and ready for you to fill in.
- Standard: I review your existing brand assets and build a customized guide around what you already have, with clear guidance on what's missing and how to complete it.
- Advanced: I do everything. You receive a fully completed brand positioning and messaging guide, audience personas, positioning statement, key messages, brand narrative, and tone of voice, all done for you.
I'm a marketing executive with 20+ years building brand narratives for Mattel, Disney, and NBCUniversal. You're getting Fortune 500 brand strategy at a price built for small businesses.
Delivered as a PowerPoint you can present, share, and build on.
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
Get to know Erica L
Erica L
Director, Integrated Marketing Communications
- FromUnited States
- Member sinceJun 2023
Languages
English, Spanish
I am a Marketing Communications Executive with a strong record of building brands and driving revenue through integrated, multi‑channel campaigns. I am an expert in aligning paid, owned, and earned media with content, digital strategies and experiential to reach and convert target audiences.
FAQ
What do I need to provide to get started?
For Starter, just your logo and brand colors. For Standard, any existing brand materials you have — website, social profiles, previous messaging docs. For Advanced, a brief overview of your business, customers, and competitors.
What if I don't have brand colors yet?
Add on the color palette identification service and I'll develop a cohesive palette for you before building the template.
Can I edit the PowerPoint myself after delivery?
Absolutely. Everything is fully editable so you or your team can update it as your brand evolves.
How is the Standard tier different from just filling in the template myself?
I review everything you already have, pull out what's working, rewrite and strengthen your existing messaging, and tell you exactly what's missing — saving you significant time and guesswork.
Will this work if I'm a one-person business with no existing brand materials?
Yes — the Advanced tier is built for exactly that. You provide context about your business and I build everything from scratch.
