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$
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I will be your art director for a scalable visual brand system
Lenora L
About this gig
Elevate your brand with purposeful, high-impact design.
I build comprehensive visual languages designed to reduce noise, increase utility, and scale seamlessly across your entire digital and physical ecosystem.
WHAT I OFFER:
BASIC (Brand Standardization)
For clients with an EXISTING logo. I will audit your current mark and create a streamlined Brand Board establishing your official color palette, typography pairings, and basic logo usage rules.
STANDARD (Core Visual System)
Full Art Direction. A comprehensive 10-15 page Brand Book including custom color hierarchy, typography rules, new logo design/refinement, and clear Do's & Don'ts for your team.
PREMIUM (The Scalable Engine)
The complete ecosystem. Everything in Standard, PLUS custom motion graphic guidelines (easing/timing) and a foundational UI/UX component library in Figma ready for developer handoff.
NOTE: Every business is unique. Please message me before ordering so we can discuss your specific goals and ensure we select the right tier for your brand!
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
Get to know Lenora L
Lenora L
Expert Art Director and Technical Motion Designer
- FromUnited States
- Member sinceApr 2026
Languages
English
I am a Senior Art Director with 15+ years of experience building scalable visual systems. I thrive in the "Technical Unicorn" space where cinematic vision meets functional motion and code. After a decade as a studio founder and years designing for brands like GM and Publix, I’ve mastered the art of reducing noise to increase utility. I trade marketing churn for purposeful strategy, delivering senior-level vision without agency overhead. From brand identities to complex motion systems, I’m ready to build the engine for your next project. Let’s talk.
My Portfolio
FAQ
What is the difference between a graphic designer and an Art Director?
A designer executes visual tasks. As an Art Director with 15+ years of experience, I focus on the "why." I align your business goals and market positioning to build a scalable visual system. I dictate how your brand looks, functions, and communicates across all platforms.
What does it mean that your designs are "code-ready"?
It means I don't design visuals that are impossible to build. Because my background bridges creative direction and front-end development, my systems and UI/UX components are built for actual implementation. You can hand my files directly to developers, and they’ll scale perfectly.
What are "motion guidelines" in the Premium tier?
Modern brands aren't static. Drawing from my 11 years running an animation studio, I define exactly how your brand moves. I set rules for animation speed, easing, and style—from UI micro-interactions to video intros—ensuring total consistency across your multimedia ecosystem.
I already have a logo. Which package should I choose?
If your logo is 100% final and you just need professional rules (exact color codes, typography pairings, and spacing) in a simple Brand Board, the Basic Tier is perfect. If you need a comprehensive 10-15 page Brand Book and strategy built around that logo, choose Standard.
What do you need from me to get started?
Once you order, you'll complete a strategic questionnaire covering your business objectives, target audience, and competitors. We must define the core problem we are solving before design begins, ensuring the final visual system actually drives results for your business.
Do you use specific software, and what files will I receive?
I utilize modern tools including Figma, Penpot, Affinity Designer, and DaVinci Resolve. You will receive all high-resolution deliverables (PDFs, PNGs, SVGs) as well as the organized, cleanly structured source files your team needs to easily scale the brand moving forward.
Can we do a custom order if my project doesn't perfectly fit these tiers?
Absolutely! Every brand's architecture is unique. Please send me a direct message outlining your current challenges, necessary deliverables, and what you are looking to achieve. I will gladly put together a custom timeline and quote tailored specifically to your exact scope of work.
