I will be your retail consultant and fmcg category manager
About this Gig
Struggling to secure retail shelf space, protect margins, or manage dead stock?
If you want to optimise your product portfolio, you need an expert who understands the commercial mechanics of modern retail.
As a former Supermarket Category Manager and Retail Buyer for a national network of 500+ stores, I know exactly how commercial buyers evaluate data, manage shelf space, and make ranging decisions.
My consulting focuses on B2B SKU rationalization and retail range curation. I help FMCG brands, sole traders, and enterprise suppliers strip away dead weight to maximize shelf efficiency.
What You Get (Data-Driven, Written Reports):
I provide deep-dive, actionable reports and CSV data mappings. No phone calls required- just pure, commercial-grade analysis you can take straight to your sales team or buyers.
- SKU Optimization: Identifying underperforming inventory.
- Margin Protection: Strategies to improve category profitability.
- Substitution Mapping: Defending shelf space from competitors.
- Retail Pitch Prep: Auditing your range before buyer submission.
Whether you have 20 SKUs or an enterprise portfolio of 500+, let's streamline your inventory. Send me your SKU count to get started!
Business type:
Corporates
•
SMBs
Industry:
E-Commerce
•
Food & beverage
•
Retail & wholesale
FAQ
What data do I need to provide for a SKU rationalisation or substitution mapping report?
Simply provide your existing SKU list (in Excel or CSV) along with any available metrics such as sales volume, revenue, wholesale price, and product attributes (e.g., pack size, flavor, variant). If you don't have full data, just share what you have, and we can work with it!
How does substitution mapping actually help me negotiate with retail buyers?
Substitution mapping proves to buyers what shoppers will do if your product is removed. By showing that customers will walk away or switch brands entirely rather than buy a competitor, you give buyers a compelling commercial reason to protect your shelf space.
Can you help if I only have a small range of products?
Absolutely. Whether you manage 5 SKUs or an enterprise portfolio of 500+, range optimisation ensures every single item earns its space on the shelf and contributes to your bottom line.
What format will I receive my deliverables in?
You will receive a clean, professionally structured written report summarizing key insights and strategic recommendations, alongside ready-to-use CSV/Excel data sheets for your sales team or buyer presentations.

