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I will create a local marketing plan for your new business
Erica L
About this gig
Your local business deserves a real marketing strategy, not guesswork.
I'm a marketing executive with 20+ years of experience leading integrated campaigns for brands like Mattel and The Walt Disney Company. Now I bring that same Fortune 500 thinking to local businesses like yours.
Whether you're opening your first location or trying to stand out in a crowded market, I'll build you a customized local marketing plan that covers your competitive landscape, target audience, the right channels for your market, and a clear action plan you can actually execute.
No fluff. No generic templates. Just a focused strategy built around your specific business, market, and goals.
What you can expect:
- A plan grounded in real audience insight and competitive research
- Clear priorities so you know exactly where to spend your time and money
- Strategies sized for a local budget, not a Fortune 500 one.
Let's give your business the launchpad it deserves.
Get to know Erica L
Erica L
Director, Integrated Marketing Communications
- FromUnited States
- Member sinceJun 2023
Languages
English, Spanish
I am a Marketing Communications Executive with a strong record of building brands and driving revenue through integrated, multi‑channel campaigns. I am an expert in aligning paid, owned, and earned media with content, digital strategies and experiential to reach and convert target audiences.
FAQ
What information do I need to provide to get started?
Basic details about your business -- location, industry, target customer, budget range, and any competitors you know. The more context you share, the more tailored your plan.
Will this work for any type of local business?
Yes. Whether you're a restaurant, boutique, service provider, or any brick-and-mortar business, the strategy is customized to your specific market and customer.
How is this different from a generic template I could find online?
Everything is built for your business, your market, and your competitors. You're getting 20+ years of senior marketing expertise -- not a fill-in-the-blank document.
Will the plan be realistic for a small budget?
Absolutely. I prioritize high-impact, cost-effective tactics that make sense for where you are right now -- no bloated agency recommendations.
What format will I receive my plan in?
A clean, organized PDF document that's easy to reference and share with your team or partners.
What does the action plan actually look like?
For a new Burbank coffee shop, the plan covered 3 competitors, identified the target customer, and delivered a 90-day roadmap covering digital setup, local awareness, loyalty building, and paid amplification with specific KPI targets. Every plan is built for your business.
