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I will write a brand positioning and messaging framework
Erica L
About this gig
Your brand is more than a logo. It's what people believe about you and it starts with the right words.
I'm a marketing executive with 20+ years building brand narratives for some of the world's most iconic names including Mattel, The Walt Disney Company, and NBCUniversal. I've defined positioning frameworks for global franchises, emerging platforms, and startups, translating complex ideas into clear, compelling stories that move audiences to act.
Most businesses struggle to articulate what makes them different not because they aren't different, but because finding the right words is harder than it looks. I'll do that work for you.
You'll walk away with a messaging framework you can use across your website, social media, pitch decks, and sales conversations so that no matter where someone encounters your brand, they get the same clear, consistent story.
What you can expect:
- A positioning statement that instantly communicates your value
- Key messages tailored to your target audience
- A brand voice and tone that feels authentic and distinct
- Language you can hand directly to your team, designer, or copywriter
Let's find your brand's voice.
Get to know Erica L
Erica L
Director, Integrated Marketing Communications
- FromUnited States
- Member sinceJun 2023
Languages
English, Spanish
I am a Marketing Communications Executive with a strong record of building brands and driving revenue through integrated, multi‑channel campaigns. I am an expert in aligning paid, owned, and earned media with content, digital strategies and experiential to reach and convert target audiences.
FAQ
What types of businesses is this right for?
Any business that struggles to clearly explain what they do, who they serve, and why they're different. I've worked with consumer brands, digital platforms, startups, and service businesses — the need for clear positioning is universal.
Do I need to have an established brand already?
Not at all. This works just as well for businesses just starting out as it does for those looking to reposition or refresh an existing brand.
What's the difference between positioning and messaging?
ositioning defines where your brand sits in the market relative to competitors. Messaging is how you express that position in words — across your website, ads, pitches, and social media. This gig covers both.
What do I need to provide to get started?
A description of your business, who your customers are, your key competitors, and any existing brand materials you have — even rough notes or a website. The more context the better.
What format will I receive the framework in?
A clean, structured PDF document you can share directly with your team, designer, or agency.
Can I use this for investor pitches or sales decks?
Absolutely. A strong positioning and messaging framework is the foundation of any great pitch. Many buyers use this deliverable directly in fundraising and business development.
