See the FAQ below for details about what's included in the spreadsheet.
Please note they're just examples of what I could include. I try to personalize it for your business as much as possible so those may not be the areas I suggest but something more relevant.
It varies for each Gig, but we have a column for competitor name, URL, overall weakness summary, overall strength summary and then additional columns of that are added as I identify categorical differences between the websites. See other FAQ's for more details (Fiverr truncates this area, sorry!)
Personalization - Depending on your niche, personalized websites that include a message or photo on the front page from owners or team members often results in increased sales conversions. I may show you which of your competitors are doing this and my professional opinion on it's effectiveness.
Video - Often times the use of video on websites can increase conversions. So I'll use my professional opinion to tell you whether or not this is something I think you should capitalize on and perceived benefits.