Alexa website statistics regularly get quoted in articles talking about website popularity and website traffic, but not everyone knows about the wealth of traffic and competitor information that anyone can use for free. So what exactly is Alexa and how can it help your business?
What is Alexa?
Alexa Internet, www.alexa.com, has been around since 1996 and was bought by Amazon in 1999. Using the Alexa Toolbar, Alexa gathers information on the Web usage of all Internet users who have installed the toolbar. While the toolbar conflicts with anti-spyware programs, because it collects and transmits data on search habits, exactly this data allows Alexa to compile statistics on website traffic and related information. Less known but also very useful is Alexa’s Wayback Machine, which is a searchable collection of archived web page copies, meaning that you can look at how a website evolved over time and view old screenshots from various dates.
This video will show you how to setup ,and use the Alexa tool.