The only way your competitors are having traffic from Google is simply by ranking on the 1st page of Google for keywords which your customers are searching for!
SEO keywords are those phrases and key words in your website content that make it possible for people to find your website via Google and the other search engines.
You need to know how people are looking for the services, products or the information that your website offers to make it easy for them to find you.Doing a key word research is the first and most important step in any S.E.O campaign.
I will analyze your niche IN-DEPTH, You will have a complete report with average monthly searches and direct competition.
The more keywords you rank for, the more traffic you will be having!
I will research for 5 keywords of your niche to get ideas of 15 new keywords for each keyword.