The message can be anything you want, website, birthday message, logo. Whatever you can think of. It's best that the message is 3 words long so it can fit in the frame and on my shoe.
The video will be in 720p. (Unless you ordered any of the extras.)
Note: The scenery might change as the weather changes(ex. If it's winter here there will be snow all around) Check out the video to see how it will look like.
P.S. The 7 days time is put there in case there are weather problems. The delivery is much faster under normal circumstances. :)