Elvis G

Paid Social Media and lead generation expert

LinkedIn • Freelance

Aug 2019 - May 2026 • 6 yrs 9 mos

At LinkedIn, I successfully managed, monitored, and optimized paid social media campaigns with a strong focus on B2B lead generation, customer acquisition, and long term revenue growth. I developed highly targeted advertising strategies designed to capture audience attention, increase engagement, and convert prospects into qualified leads and valuable sales opportunities. My experience covered every stage of campaign management, including detailed audience research, competitor analysis, ad creative planning, copywriting direction, campaign setup, budget allocation, tracking implementation, retargeting strategies, A/B testing, and performance optimization. I worked closely with businesses across different industries to identify growth opportunities and improve overall marketing performance. By using data driven decision making and advanced targeting strategies, I helped clients increase conversion rates, lower cost per lead, improve click through rates, and maximize return on investment. I continuously analyzed campaign metrics, monitored audience behavior, and refined ad performance to ensure consistent results and scalable growth. My role also involved optimizing landing page performance, improving lead quality, and building strategies that aligned with each client’s business goals. Through continuous testing, reporting, and strategic adjustments, I helped businesses strengthen their online presence, generate high quality leads, and achieve measurable marketing success in competitive markets.