- Learn any subject from the most knowledgeable experts from any part of the world.
- Connect to new people and make new friends with similar interests.
- Look for your dream job and perfect employer.
- Find right partners, employees or customers for your business.
- Create a solid brand reputation for yourself/ your talent/ your company.
- Find out what people are talking about your company/ business/ industry/ competitors.
- Set up a Quick Customer service solution.
- Drive traffic to your website/ blog.
- ... and lots more.
But if you are just starting on, it may seem little confusing and overwhelming. And then there are countless stupid offers like "Get 1,000 followers by joining XYZ site or paying certain dollar". Trust me you don't want to do that.
Most people either give it up not being able to figure out how to use properly., or take a long time to understand and use its true potential.