Google AdWords Campaign Management in a diligent and thorough manner is vital for efficient utilization of resources and ad dollars.
The work can be classified into three broad categories:
1. Get Started
Creating a new set of campaigns and getting started with Google AdWords.
This includes handling everything from the very basics- starting with setting up the account and plugging in credit card credentials to creating campaigns and assigning bids.
2. Get Better
When Google advertising is underway, there is always scope for improvement. To do something better and to make the advertising more efficient, is again a very challenging task. An expert with the skills, the expertise and the right experience can make a sea of difference.
3. Get Ahead
When AdWords advertising has begun, grown and has now reached a steady state, most of the underlying issues - spend targets, keywords, etc- have been taken care of but the advertiser is still looking at improving on certain key metrics. If the spends are really high - and usually they are, at this stage- then a slight change in one of the key metrics can translate into effective ad dollars savings that run into thousandds if not millions.
In case you want your account to be managed then you can do this. Its simple, makes the task easy for all concerned and please be rest assured you do NOT have to worried. However, you may also choose to give only the customer ID and give a parent-child control. Read- MCC Account.
Sure. You can provide MCC parent-child access. Later after the project is done, you may revoke this access
Sure, you can. In such a case you may want to take a look up at more relevant gig - the consulting gig. This gig is for those who do NOT mind giving access to another professional who can provide the AdWords services.