What does that mean?
It means that whatever you are selling will do more of what the customer needs it to do and with less hassle and better results
That means - More sales, more margins, more profits.
The basic gig asks you some questions and puts them onto the canvas. Addons get you access to a decade's experience of being an entrepreneur from one of the world's top business schools and detailed thought on how to make YOUR business amazing
If you are writing a business plan this will form part of the marketing section and is normally pretty good at demonstrating that you have really thought about your customers and what they need.