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studio_refract

Aisha

@studio_refract

Strategic Creative and Marketing Management Specialist

Netherlands
Dutch, English
About me
Hi! I'm Aisha, the founder (and sole human) behind Studio Refract. Ever felt lost in the possibilities of social media and marketing? I’m here to provide high-level marketing advice and hands-on services at an accessible student rate. I help your business shine without the agency price tag or corporate fluff. Why me? • Education: BSc in International Business & finishing my MSc in Marketing Management. • Experience: I’ve managed full-stack marketing for a SME, growing reach by 190%. • Personal: No templates, everything I create is tailormade for your vision. Let's chat! ✨... Read more

Skills

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studio_refract
Aisha
Offline • 

See my services

Marketing Consulting
I will provide marketing strategy advice for small businesses
From$20 / projectMore details

Work experience

Marketing Strategy Intern

VR Nederland • Part-time

Feb 2025 - Dec 2025 • 10 mos

As a core member of the marketing team, I operated at the level of a junior marketeer, managing the full spectrum of marketing from high-level strategy to day-to-day execution. Social Media Management: Orchestrated presence across Instagram, TikTok, Facebook, and LinkedIn, including strategy development, planning, and performance reporting. Content Creation: Produced 17 professional social media videos using CapCut and DaVinci Resolve, alongside copywriting and photography that aligned with brand identity. Web & SEO: Implemented website changes for various landing pages (Trainings, Teambuilding, etc.) on both vroplocatie.nl and vrnederland.nl. AI Innovation: Developed and implemented custom AI agents (Mira for marketing, Coby for copywriting, and Lily for LinkedIn) to drive organizational innovation. Campaign Management: Developed and executed major campaigns, including the Summer, Winter, and Host Recruitment campaigns. Graphic Design: Designed a wide range of print and promotional materials, including game banners, sales decks, and brochures. Key Achievements Exponential Reach Growth: Formulated a strategy for VR op Locatie that resulted in a 190% increase in reach during the peak breakthrough phase (May-June) through consistent, strategic posting. Viral Performance: Executed a paid host recruitment campaign that achieved a viral reach of 35,900. Strategic Depth: Conducted comprehensive internal and external analyses to build a concrete social media communication strategy from the ground up. Academic Application: Successfully translated Master’s-level theoretical frameworks and analytical skills into practical, data-driven marketing solutions. High-Level Recommendation: Received a 9/10 final evaluation with a "without reservation" recommendation, noted specifically for high independence, creativity, and professional impact.

Barista and Content Creator

Frankie's Bubble Tea • Freelance

May 2024 - Dec 2024 • 7 mos

Created social media content, filmed, edited and managed socials. All while simultaneously independently running the store.