Here are some useful tips, make sure you read it:
Q: What Chinese social media platform should we go for?
A: Weibo and Weixin(aka Wechat) are the two most popular Chinese social media platforms.
Q: Weibo vs Weixin?
A: I will go for Weibo. The reason is simple, Weixin enterprise account(aka Weixin public platform account) requires Chinese business registration and National ID to sign up, which most of you don't have. You can only go for Weixin personal account(basically a whatsapp), which is useless. While Weibo doesn't have such limitation, you can sign up for a personal account first and upgrade to enterprise account at anytime.
Q: My Weibo looks so dead?
A: We can boost your Weibo presence:https://www.fiverr.com/thebmstudios/boost-your-chinese-social-media-weibo-presence
Q: How do you manage our Weibo?
A: We will post on every business day, follow relevant Weibo accounts/groups, interacts with followers and answer their questions.