This book talks about how the business world today is nothing like it was ten years ago. Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk to our customers.
These are mindmap notes in pdf form - this means you get to see a visual overview of the contents of this book. It allows you to make sense of the entire book and is a great supplement for your reading.
The book is dense and sometimes hard to understand, but these notes make it super easy to grasp the concepts, thus saving you time!