What's a "Hook"? It's a phrase that piques the interest of radio and TV producers. "Hooks" are tied to a product, book, service, or story idea. Don't make the mistake of pitching your product, book, or service - you must have a "hook" that ties in to what you're selling.
Here is a list of sample "hooks" to assist you in pitching radio and TV stations. These fill in the blank "hooks" will help you greatly!