As products and services become increasingly commoditized, buyers are aware they can get a similar offering from another company. But what they can't get from just any vendor is the same sales experience, which is created by the sales rep.
This means salespeople have almost complete control of their own destinies. Instead of blaming poor numbers on a crummy product line, a bad month, or less-than-stellar leads, failing reps might consider analyzing their processes and brainstorming ways to make them more buyer-centric and buyer-friendly.
Regardless of what industry you're in or what type of organizations you sell into, a few sales axioms hold. These rules can help you sell more to just about anybody.
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