Live Action Explainers

Live-action explainer videos are made with actual shot video footage, i.e., not animation or motion graphics. This includes stock video footage as well as on-demand video productions. They can have many purposes but are most often used to explain your product or service or provide testimonials from happy customers.

Creating a great video is all about implementing the following key elements: a well-written script, professional voice, and adding a hook to keep your audience interested. Also, keep it simple by addressing a problem, the solution, how it works, and including a CTA for viewers to take action.

The ideal length for a live-action explainer video is between 60 - 90 seconds. Unlike short social media clips, your explainer video needs to explain your product or service to your viewers thoroughly and, most importantly, informatively.

It depends on your project. If you or a specific person needs to be in the video or shot in a particular place, it would be location-sensitive. But most video ads/commercials can be shot anywhere in the world. If you're based in Italy but would like to shoot a video ad for the US market, you can have it shot there by a US-based seller.

It can, but it doesn’t have to. If you’d like actors to be cast for your videos, look for sellers that offer it as part of their gig. There are many of them! Video producers will know how to cast the right actors and present you with a few options before proceeding with shooting.