SEO beginners tend to focus on the “big keywords” they think bring in all the money/traffic. But anyone who’s worked closely with SEO and content will be aware of the superior power of long-tail keywords. When you consider that around 70% of all search terms are long-tail searches, it doesn’t take an analytics ninja to work out how vital they are if you’re ever going to compete online.
“Normal” = Cheap flights “Long tail” = Cheap flights to Barcelona Spain
Why you should care about long-tail keywords Because long tail keywords tend to be far more descriptive, they also tend to deliver more targeted traffic. A person searching for cheap flights to Barcelona Spain already knows exactly where they want to go;
Consider this example: There are millions and millions of sites that are trying to rank for the term “iPhone cases”, but only a handful of sites trying to rank for “Hand-made wooden iPhone covers made in the UK”. There may not be as many people searching for the hand-made wooden cases, but because they know exactly what they are looking for, the conversion rate will be drastically higher.