“Normal” = Cheap flights
“Long tail” = Cheap flights to Barcelona Spain
Why you should care about long-tail keywords
Because long tail keywords tend to be far more descriptive, they also tend to deliver more targeted traffic. A person searching for cheap flights to Barcelona Spain already knows exactly where they want to go;
Consider this example: There are millions and millions of sites that are trying to rank for the term “iPhone cases”, but only a handful of sites trying to rank for “Hand-made wooden iPhone covers made in the UK”. There may not be as many people searching for the hand-made wooden cases, but because they know exactly what they are looking for, the conversion rate will be drastically higher.
Would you rather have 1% of a 100, or 10% of 50?
Keyword Research with profitable Keywords