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Yesica Escobar
@yesicaescoba938
Linkedin: Yesica Escobar
Argentina
Spanish, English
About me
Hello!
Nice to meet you!
I'm Yesica Escobar, passionate about digital marketing and specialized in creating personalized advertising strategies.
My approach is based on combining creativity, data analysis and advanced tools to help brands achieve their business goals.
I specialize in creating personalized advertising strategies that combine creativity, data analysis and advanced technical tools to maximize the results of digital campaigns. My experience ranges from optimizing campaigns on advertising platforms to managing projects focused on lead acquisition and performance.
Skills
Yesica Escobar
Offline •
Average response time: 254 hours
See my services
E-Commerce marketing strategy
I will paid media manager and googleads specialist I help you improve your sales
Digital Marketing Strategy
I will digital marketing analyst with experience in meta ads
Portfolio
Work experience
Senior Digital Marketing Analyst
Freelancer.com • Freelance
Sep 2024 - Present • 1 yr 9 mos
✔Implementation and performance monitoring of Google Ads and Meta Ads campaigns ✔Creation, measurement or incorporation of tags in Google Tag Manager or Google Analytics. ✔Creation of monthly reports with looker studio.
Programmatic Digital Analyst / D&V 360
Unilever • Full-time
Apr 2024 - Aug 2024 • 4 mos
Agency: Kinesso / Brands: Sedal, Dove y TRESemmé of Unilever ✔Receive and control WoW implementation. ✔Implement Display & Video 360 campaigns in the corresponding DSPs. ✔Monitor and control campaign spending and Insertion Order budgets on a daily basis. ✔Coordinate and manage with media partners implementations and optimizations in programmatic deals (video and high impact). ✔Carry out monitoring and troubleshooting of video deals and reservation formats. ✔It will ensure the correct implementation of the taxonomies in the DSPs. ✔You will link the accounts for the correct execution of Creative X audits. ✔Preparation of ad hoc reports for sprints.
Digital Analyst
Danone • Full-time
Jul 2021 - Jan 2024 • 2 yrs 6 mos
✔Management of Danone Argentina S.A. ✔Management of advertising platforms such as Google Ads and Meta Ads. ✔Display & Video 360 + Search 360 ✔Implementation and creation of campaigns. ✔ Daily budget control and campaign optimization. ✔ Weekly reports of the accounts. ✔Development of structures for new campaigns.
