Mehedi Abdullah

SEO Manager

Sightseeing Roma • Freelance

Mar 2026 - Present • 5 mos

I currently work as an SEO Manager for Sightseeing Roma, a travel and tourism business in Italy, where I develop and execute a full-scale SEO strategy targeting high-intent tourism, sightseeing, attraction, tour, ticket, and tourist activity keywords related to Rome. My ongoing responsibilities include comprehensive keyword research, competitor analysis, SERP analysis, content gap analysis, technical SEO, internal linking, site structure optimization, canonicalization, page performance improvements, structured data, and location-focused SEO. I optimize landing pages and service pages based on search intent and semantic keyword relationships while developing keyword clusters around Rome tours, attractions, sightseeing experiences, and tourist activities. I also implement niche-relevant white-hat link-building strategies to strengthen topical authority and improve organic rankings. Through continuous keyword, traffic, and competitor monitoring, I identify new ranking opportunities and work to improve organic visibility and search presence across important commercial and transactional tourism keywords.

COO

ScaleUp IT • Full-time

Jul 2025 - Present • 1 yr 1 mo

As COO and SEO/Digital Marketing Lead at ScaleUp IT, I oversee SEO, digital marketing, client strategy, project execution, and business operations. I work with businesses across different industries and markets to develop data-driven strategies focused on organic growth, online visibility, qualified lead generation, and digital performance. My SEO work covers keyword research, competitor analysis, technical SEO, on-page SEO, local SEO, international SEO, content SEO, link building, AI-driven SEO, and Answer Engine Optimization. I also oversee digital marketing activities including social media marketing, paid advertising, content marketing, email marketing, lead generation, and website optimization. In addition to strategy and execution, I coordinate teams, manage client projects, monitor KPIs, and ensure marketing activities remain aligned with business goals. My role combines hands-on SEO expertise with leadership, project management, client communication, and digital growth strategy.

SEO Specialist

NetSuite Payment Processing & Gateway Solutions • Freelance

Sep 2025 - Apr 2026 • 7 mos

I worked as an SEO Specialist for Nimbus Payments, a US-based fintech and payment solutions company, where I focused on improving organic search visibility for competitive B2B keywords in the American market. My responsibilities included keyword research, competitor and SERP analysis, search intent analysis, content optimization, landing page optimization, technical SEO, metadata optimization, heading structure, semantic keyword integration, internal linking, and backlink outreach. I worked on both informational and transactional search terms to improve content relevance and strengthen the website's topical authority. I also analyzed competitors to identify content gaps and new ranking opportunities, while using Google Search Console and Google Analytics to monitor SEO performance and provide actionable recommendations. My work helped improve keyword positioning for fintech-related search terms, enhance content relevance and crawl efficiency, and establish a stronger organic SEO foundation for long-term growth.