Asim Ali

Senior Performance Marketer & Social Media Manager

GAPNOTIC • Full-time

Jan 2021 - Jul 2026 • 5 yrs 6 mos

Responsible for developing and executing performance marketing and social media strategies to grow brands, generate leads and sales, and improve overall digital presence. Key Responsibilities: Develop and manage paid advertising campaigns across Meta, Google, and other relevant platforms. Plan, launch, monitor, and optimize campaigns based on business objectives and KPIs. Conduct audience research, competitor analysis, and market research to identify growth opportunities. Develop customer acquisition and retargeting strategies across the marketing funnel. Create and manage social media strategies for brand awareness, engagement, and growth. Develop content strategies, content calendars, captions, and creative concepts. Coordinate with designers, video editors, and content creators to produce marketing assets. Test different creatives, audiences, offers, messaging, and campaign structures. Monitor key metrics including ROAS, CPA, CPC, CTR, conversion rate, leads, sales, and revenue. Analyze campaign and social media data and prepare performance reports. Conduct landing-page and website audits to identify conversion opportunities. Manage and optimize marketing budgets for maximum efficiency and profitability. Stay updated with digital marketing trends, platform changes, AI tools, and emerging growth strategies. Use AI tools to streamline research, content creation, campaign analysis, and marketing workflows. Work closely with clients and internal teams to understand goals and translate them into measurable marketing strategies. Core Areas: Performance Marketing • Paid Advertising • Meta Ads • Social Media Management • Customer Acquisition • Lead Generation • E-commerce Marketing • CRO • Retargeting • Content Strategy • Analytics & Reporting • AI Marketing