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Senior Operations Customer Experience Manager
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Acquisition & Retention Manager
Etisalat • Full-time
May 2019 - Apr 2024 • 4 yrs 11 mos
Led acquisition and retention strategies that increased DSL customer base and improved retention performance. - Managed multi-channel marketing campaigns across digital, retail, and telesales channels. - Implemented churn reduction and customer loyalty programs. - Monitored key performance metrics including ARPU, churn rate, CAC, and campaign ROI.