I will be your data analyst and business strategist

Pakistan

I speak English, Spanish

Brand Strategist

This is Abdul Khaliq Soomro; I am currently working as a Brand Manager at Nando's Pakistan. My Expertise includes: Developing Brand Strategy, devising promotional strategy, formulating brand messagin...
About this Gig

Turn Raw Data into actionable Business, Marketing, and Product Strategies


Data is useless without actionable insights. I bring enterprise-level strategic decision-making directly to your business.


I am an experienced M-Level professional with hands-on expertise across global brands including: Dominos Pizza, Nandos, Levi's, Walmart & Foodpanda.


My Expertise Includes:


  • Data-Driven Strategy Consulting: Actionable recommendations to drive bottom-line profitability and market expansion.


  • Marketing & Impact Analysis: Measuring campaign performance, ROI/ ROAS, and promotion impact.


  • Demand Planning & Forecasting: Predictive modeling to optimize inventory, sales, and category management.


  • Customer & Product Analytics: Customer Lifetime Value (CLTV), Churn Analysis, Cohort Retention, and Funnel Optimization.


  • Interactive Dashboards & Data Visualization: Turn clutter into executive dashboards (Power BI, Tableau, Excel)


Why Choose This Gig?


  • Commercial Expertise: I interpret data through a real-world business & marketing lens.


  • Executive-Ready Deliverables: Concise strategic briefings ready for stakeholders.


  • Proven Track Record: Experience across E-commerce, retail, FMCG & QSR Sectors

Programming language:

Other

Technology:

Excel

•

Google Analytics

•

Google Data Studio

Analysis type:

Quantitative analysis

•

Impact analysis

Expertise:

Business Insights

•

Prediction

•

Forecasting

Tools:

Microsoft Excel