Abdullah Akram

Digital Marketing Executive

Decimal Solutions • Full-time

Jun 2025 - Jul 2026 • 1 yr 1 mo

Managing and scaling Decimal Solution’s official social media platforms across Facebook, Instagram, and LinkedIn. Planning, creating, and scheduling performance-driven content aligned with brand and client objectives. Running, optimizing, and reporting on paid ad campaigns on Meta (Facebook & Instagram) for lead generation and brand growth. Handling multiple international client accounts, including: USA-based Car Services – lead generation, local targeting, and conversion-focused ad campaigns. HSQ Marketing (Real Estate) (Marketing Head) – social media management, paid ads, and campaign optimization for property leads. Privacy Trust (Singapore) – B2B content strategy, awareness campaigns, and trust-focused digital marketing. Managing client social media pages end-to-end, ensuring consistent branding, engagement growth, and measurable results. Analyzing performance metrics, audience behavior, and ad insights to continuously improve ROI and campaign efficiency. Coordinating directly with clients to understand business goals and convert them into effective digital marketing strategies.

Marketing Head

HSQ TOWERS MURREE • Full-time

Feb 2026 - Jun 2026 • 4 mos

I managed the digital marketing and paid advertising operations for HSQ Towers, a hospitality and hotel business, with a focus on increasing brand visibility, generating qualified leads, driving customer inquiries, and converting them into hotel bookings. I handled and optimized campaigns across Meta Ads (Facebook & Instagram), Google Ads, TikTok Ads, and Snapchat Ads. My role included campaign strategy, audience targeting, ad creation and optimization, budget management, performance tracking, retargeting, and lead generation. Alongside paid advertising, I also managed the marketing team, coordinated marketing activities, monitored campaign performance, and helped ensure leads and inquiries were properly handled to improve booking conversions. Key responsibilities included: • Paid advertising strategy across 4 major platforms • Meta, Google, TikTok & Snapchat Ads management • Lead generation and WhatsApp inquiry campaigns • Hotel booking and customer acquisition campaigns • Audience research, targeting and retargeting • Campaign optimization and budget allocation • Marketing team management and coordination • Performance analysis and reporting • Turning advertising leads into genuine booking opportunities This project demonstrates my experience as a Digital Marketing Manager and Performance Marketer, specializing in Meta Ads, Google Ads, TikTok Ads, Snapchat Ads, lead generation, hotel marketing, paid media, team management, and customer acquisition.

Digital Marketing Executive

The Body Essential • Full-time

Feb 2025 - Jun 2025 • 4 mos

Managed digital marketing for a skincare & cosmetics e-commerce store. Designed social media creatives and managed Facebook & Instagram engagement. Ran and optimized paid ads on Meta, Snapchat, and TikTok. Conducted competitor analysis to improve ad creatives and targeting. Managed Shopify inventory, listings, and order processing.