Abdul R

Meta Ads & Social Media Marketing Specialist

Websfox • Full-time

Sep 2024 - Present • 1 yr 8 mos

I am currently working as a Social Media Marketing Specialist at WebsFox, where I manage and optimize digital marketing campaigns for local businesses and e-commerce brands. My role includes developing social media strategies, managing Instagram and Facebook accounts, creating engaging branded content, and running Meta (Facebook & Instagram) ad campaigns focused on lead generation and sales. I work closely with clients to understand their business goals and create customized marketing strategies that improve brand visibility, engagement, and online growth. My responsibilities include: • Social media management and content planning • Instagram & Facebook marketing • Meta ads campaign setup and optimization • Audience research and targeting • Performance monitoring and reporting • Lead generation and sales-focused campaigns Through strategic planning and consistent optimization, I help businesses build a strong online presence and achieve measurable results.

Founder & Business Owner

RS Productions • Self-employed

Feb 2021 - Present • 5 yrs 3 mos

I am the Founder of RS Productions, a birds and pet products business specializing in nutritional supplements and health products for birds, including Parwan Plus Calcium and other care solutions. Through RS Productions, I manage product sourcing, branding, marketing, and sales operations. I actively handle social media marketing, digital promotions, and customer engagement to grow the brand and build trust within the bird-keeping community. My responsibilities include: • Product development & branding • Social media marketing & content creation • Facebook & Instagram promotion • Customer relationship management • E-commerce coordination • Sales growth strategy Running my own product-based business has given me practical experience in digital marketing, customer behavior, and online brand building. As a business owner, I understand the challenges of growing a brand, managing budgets, and building customer trust, which allows me to better serve clients in my marketing services as well.

Sales & Marketing Executive

Medimark Pharmceuticals • Full-time

Nov 2019 - Aug 2020 • 9 mos

I worked at Medimark Pharma as a Marketing Executive, where I gained hands-on experience in pharmaceutical product promotion, brand positioning, and market research. My responsibilities included supporting marketing campaigns, assisting in product promotions, coordinating with sales teams, and analyzing customer and market data to improve brand visibility and performance. Key responsibilities: • Assisting in pharmaceutical product marketing • Market research and competitor analysis • Supporting promotional campaigns • Sales coordination and reporting • Customer relationship support • Monitoring product performance in the market This role helped me develop strong communication skills, analytical thinking, and a deeper understanding of structured marketing strategies within a competitive industry. Working in the pharmaceutical sector also strengthened my ability to manage professional communication, understand compliance requirements, and execute result-driven marketing plans.