Abby B
Marketing Analytics and AI Automation Specialist
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Portfolio
Work experience
Business Analyst
Gartner • Full-time
Jun 2022 - Present • 4 yrs 4 mos
-Engineered robust data pipelines across Google Analytics (GA4), BigQuery, Salesforce, and Eloqua using advanced SQL, unifying disparate marketing touchpoints into a single source of truth for fullfunnel analysis -Architected full-funnel KPItracking across web traffic, paid media channels, lead generation, and conversions, delivering weekly executive reports that guided budget allocation and channel optimization. -Audited tracking architecture and tag governance, systematically identifying and resolving event collection discrepancies to maintain 99%+ data integrity across marketing touchpoints. -Partnered with Power BI engineering teams to conceptualize and deploy interactive self-service dashboards, transforming raw multi-channel data into intuitive visual reporting for executive leadership. -Delivered high-impact marketing analytics and attribution insights, uncovering conversion bottlenecks and customer drop-off points to optimize campaign ROAS and lead-to-opportunity velocity.
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colinj115

United States
Came up with a great idea and delivered quickly! Thanks!
$50
Price