ABIR HAQUE

Google Ads Specialist for Home Service Businesses | Lead Generation & Campaign Optimization

Groves Construction Company • Freelance

Nov 2025 - Present • 6 mos

I work with home service businesses to generate consistent, high-quality leads through Google Ads. Many home service companies such as HVAC contractors, plumbers, roofers, and electricians rely heavily on Google when potential customers search for urgent services like “AC repair near me” or “emergency plumber.” My goal is to help these businesses appear in front of customers who are actively searching and ready to book a service. My process begins with a detailed Google Ads account audit to evaluate campaign structure, keyword targeting, ad performance, and conversion tracking. This helps identify wasted ad spend, irrelevant search traffic, and missed opportunities for improvement. After the audit, I restructure campaigns to focus on high-intent local search keywords that indicate immediate service needs. I carefully organize campaigns and ad groups to target specific services and locations, ensuring that ads are shown to the most relevant audience. I also implement a strong negative keyword strategy to prevent ads from appearing for irrelevant searches. This helps reduce wasted budget and improves the quality of leads coming from the campaigns. To improve conversion rates, I optimize ad copy to highlight key factors customers care about, such as fast response times, local expertise, and emergency services. I also review landing pages to ensure they align with the ad message and make it easy for customers to contact the business. Another important step is setting up accurate conversion tracking and call tracking, so every phone call, form submission, or service request can be measured and analyzed. By continuously monitoring campaign data, analyzing search terms, adjusting bidding strategies, and optimizing performance, I help home service businesses generate more qualified calls and service requests while lowering cost per lead and maximizing their advertising budget.

Google Ads Specialist for Law Firms | PPC Audit & Lead Generation

Triana Law Firm • Freelance

Aug 2023 - Sep 2025 • 2 yrs 1 mo

I work with law firms to improve the performance of their Google Ads campaigns and generate more qualified case inquiries. Legal keywords such as personal injury lawyer, divorce attorney, or immigration lawyer are extremely competitive and expensive. Without the right strategy, many law firms spend a large budget on clicks that do not turn into real cases. My work focuses on building and optimizing Google Ads campaigns that target high-intent legal searches and attract potential clients who are actively looking for legal help. How I Help Law Firms Generate Qualified Case Leads First, I conduct a detailed Google Ads account audit to identify problems such as poor campaign structure, irrelevant keywords, missing negative keywords, or incorrect conversion tracking. This helps uncover areas where ad spend is being wasted. Next, I restructure campaigns to focus on high-intent keywords that indicate strong legal need, such as "hire personal injury lawyer" or "divorce attorney consultation." I also implement a strong negative keyword strategy to eliminate irrelevant traffic that does not convert into cases. I optimize ad copy to clearly communicate the law firm's services, experience, and consultation offers, which helps increase click-through rates and attract more serious prospects. Another critical step is ensuring accurate conversion tracking, including form submissions and phone calls. This allows me to measure which keywords and campaigns are actually generating consultations. I continuously monitor campaign data, refine bidding strategies, analyze search terms, and optimize performance to reduce cost per lead while improving the quality of inquiries. My goal is to help law firms generate more qualified consultations, improve cost per case lead, and maximize the return on their advertising investment through ongoing Google Ads optimization.