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Building Profit Engines Through Ads and AI Automation
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Performance Marketer | Media Buyer
Adymize Pvt. Ltd ⢠Full-time
Apr 2019 - Oct 2022 ⢠3 yrs 6 mos
At Adymize, I managed and scaled Meta (Facebook & Instagram) ads for US-based fashion and D2C eCommerce brands with a clear focus on ROAS and profitability. I planned and optimized purchase-focused campaigns, handled Dynamic Product Ads and large catalogs, built and tested US-specific audiences, and ran structured creative testing to scale winning ads. By closely tracking ROAS, CAC, and CTR, I reduced CAC by 15%, achieved up to 6.5x ROAS, and scaled spend to ~$2,800/day without performance drops - purely performance driven, no vanity metrics.