
Obayed
Performance Marketing Specialist Google Ads, Meta Ads Expert
Skills

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Portfolio
Work experience
PPC Ads Specialist
PPC.org • Full-time
Jun 2025 - Jun 2026 • 1 yr
Managed and optimized Google Ads campaigns for clients across multiple industries, including eCommerce and B2B businesses. Planned and executed Search, Shopping, and Performance Max campaigns to drive qualified leads and sales. Conducted keyword research, campaign structuring, audience targeting, bid optimization, search term analysis, and negative keyword implementation to improve campaign performance. Worked with Google Tag Manager (GTM), GA4, and conversion tracking to ensure accurate performance measurement while continuously optimizing campaigns to maximize ROAS and ROI.
Digital Marketing Executive
bdCalling • Full-time
Jan 2022 - Jan 2025 • 3 yrs
Throughout my career, I have successfully managed and optimized advertising campaigns across different industries and markets. I have worked on improving key performance metrics such as cost per conversion, return on ad spend (ROAS), and overall campaign efficiency through data-driven strategies and continuous optimization.