Adam Ginell

Senior Production Designer

Paramount • Full-time

Apr 2018 - Present • 8 yrs 6 mos

Lead all areas of production for high-visibility marketing campaigns and oversee thousands of deliverables across digital and print platforms. Work with art directors on brand explorations and campaign execution to elevate Paramount+ brand identity. • Redefined department-wide templates and visual systems and established scalable design standards that accelerated production timelines and ensured cohesive creative output across internal teams and agency partners. • Served as a primary art and production designer for annual NFL marketing campaigns to craft bold and visually cohesive designs that reflected Paramount+ and CBS Sports brand aesthetics and improved engagement across audiences. • Mentored junior designers through standardized onboarding and process training to improve design quality and productivity. Production Designer, Apr 2018 to Oct 2021 Introduced high-volume digital marketing campaigns for Paramount+ (formerly CBS All Access) by creating cross-platform visuals that drove engagement for live sports, original series, and film launches. Led concurrent projects and executed pixel-perfect deliverables that met fast-paced deadlines and maintained creative integrity across multiple campaign layers. • Developed standardized templates that reduced repetitive production time, improved asset accuracy, and strengthened visual continuity across every campaign touchpoint. • Improved audience engagement through visually compelling storytelling and consistent cross-channel brand representation.

Freelance Graphic Designer

Adam Ginell Design • Freelance

May 2017 - Present • 9 yrs 5 mos

Create a broad range of brand assets (logos, social graphics, newsletters, book covers, and apparel designs) to deliver customized visuals that strengthen each client’s brand recognition and storytelling impact. • Designed and executed complete digital and print production suites for popular children’s video games (Paw Patrol, Barbie, and Bluey), including packaging, web banners, promotional content (product shots), and retail displays (print ads).

Graphic Designer

NBCUniversal • Full-time

Oct 2016 - Apr 2018 • 1 yr 6 mos

Designed and produced high-impact visual materials for retail and digital partners, such as iTunes, Amazon, and Target, by delivering polished, brand-aligned creative that reduced dependency on outside vendors. • Oversaw the design, versioning, and distribution of 10K+ creative assets across 1200 titles by maintaining consistent branding, key art integrity, and high visual standards across global entertainment markets. • Developed complete Photoshop templates and toolkit systems that optimized asset creation and improved print production.