
Adegboye Enoch
Email Marketing Strategist
Skills

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Work experience
E-commerce Specialist
Upwork • Freelance
Jan 2025 - Present • 1 yr 5 mos
Started my journey focusing on Shopify store growth. I mastered the art of "Flow Logic," creating conditional splits that targeted VIP customers differently than one-time buyers. I helped small business owners navigate platform complexity, moving them away from "batch and blast" emailing toward personalized, data-driven CRM strategies. I achieved a 4.9-star rating across all technical projects during this tenure.
Senior Email Strategist
Shopify • Full-time
Aug 2023 - Present • 2 yrs 10 mos
In this role, I spearheaded the email marketing integration for over 200+ high-ticket merchants. My primary focus was auditing technical setups and ensuring seamless data sync between Shopify and Klaviyo. I successfully reduced average client churn by 15% through behavioral-triggered flows. I was responsible for identifying "billing bloat" by cleaning inactive profiles for enterprise-level clients, saving them an average of $1,200/month in subscription costs.
In this role, I spearheaded the email marketing integration for over 200+ high-ticket merchants. My primary focus was auditing technical setups and ensuring seamless data sync between Shopify and Klaviyo. I successfully reduced average client churn by 15% through behavioral-triggered flows. I was responsible for identifying "billing bloat" by cleaning inactive profiles for enterprise-level clients, saving them an average of $1,200/month in subscription costs.
HubSpot • Part-time
Sep 2023 - Dec 2024 • 1 yr 3 mos
Managed large-scale CRM migrations and technical audits. I specialized in "warming" new domains to ensure 99% inbox placement for global brands. I developed a proprietary A/B testing framework for subject lines and preview text that consistently boosted open rates by 22% within the first 90 days. I worked closely with technical teams to resolve API glitches and DMARC/SPF/DKIM authentication errors for clients facing spam folder issues.