Adewumi

TikTOk Shop & Email Marketing Specialist

Mar 2021 - Present • 5 yrs 7 mos

I help e-commerce brands sell on TikTok Shop and bring customers back through email. - Set up and managed TikTok Shop stores, including product listings, compliance, and live selling - Built Klaviyo email flows (welcome series, abandoned cart, post-purchase, win-back) that generated [60%] of store revenue for 75+ clients - Worked with UGC creators to produce product videos for organic content and TikTok ads - Ran TikTok Ads campaigns.

Shopify Marketing & CRO Specialist

Feb 2021 - Present • 5 yrs 8 mos

I help Shopify brands turn more of their traffic into sales. I audit stores, fix conversion leaks, and run the marketing that brings in buyers. - Audited and optimized [150+] Shopify stores across [all niches], improving conversion rate by up to [75%] - Improved product pages, checkout flow, and site speed to reduce drop-off and cart abandonment - Ran Meta, Instagram, and TikTok ad campaigns for [75+] stores, generating [$700k+] in tracked sales - Handled Shopify SEO (product, collection, and blog optimization), growing organic traffic by [45%] for [100+] clients - Tracked results in GA4 and Shopify Analytics and sent clients clear monthly reports.