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adhirajsharm469

Adhiraj S

@adhirajsharm469

AI Builder

India
English, Hindi, Punjabi
About me
I help D2C brands and marketplaces turn messy user data into revenue. I built and run personalization, lifecycle, and retention systems across push, WhatsApp, and journeys, for the entire companies, not just one vertical. Customer Lifecycle Specialist: campaign setup, journey orchestration, event tracking, API integrations WhatsApp/Email marketing (CleverTap/Gupshup): template design, delivery audits, conversational campaigns Push notifications/SMS/RCS: personalized, behavior-triggered sends at scale Segmentation & lifecycle strategy/Data: RFM/behavioral cohorts, funnel audits, win-back flows... Read more

Skills

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adhirajsharm469
Adhiraj S
Offline • 

See my services

Campaign Management
I will automate your marketing flows
From$20 / projectMore details

Portfolio

Work experience

CARS24

General Manager - Retention

CARS24 • Full-time

Sep 2025 - Present • 1 yr

Full ownership of CRM operations across 5 verticals, managing a team of 12. Selected as one of CleverTap's first AI pilot customers through their CleverAI Pioneer Programme. Focused on building and scaling CRM strategies within the organization.

Bajaj_Finserv

Cluster Manager

Bajaj Finserv • Full-time

Jul 2023 - Sep 2025 • 2 yrs 2 mos

Managed one of India's largest outbound communications engines for the Rural Consumer Durables business. Oversaw monthly delivery of 1.5Cr push notifications, 45L SMS, and 50L emails, contributing to 7% of business revenue. Migrated 10Cr+ data points from Oracle to Salesforce.